Full-funnel paid media for DTC and e-commerce brands ready to scale beyond guesswork. Meta · Google · Creative Strategy.
Most agencies sell you activity. Reports, calls, dashboards. They look busy. Your revenue doesn't move.
Meridian is built differently. We take full ownership of your paid media — creative, strategy, execution, optimization — and we measure our worth in one currency: your growth.
We work with a deliberate portfolio of brands. Not hundreds of clients. The ones we choose, we commit to completely.
We dissect your ad account, creative library, funnel, and ROAS. You receive a detailed breakdown of exactly where revenue is being lost — and a specific action plan. No charge. No obligation.
We rebuild your campaign architecture, test 10–15 creative angles, and identify your highest-converting combinations fast. The first 30 days are about proof, not promises.
Budget concentrates on proven winners. Creative refreshes weekly. ROAS compounds. You receive full documentation — the playbook is yours, not ours.
Brand names withheld by agreement. Everything else — the problem, the decision, the outcome — is exactly as it happened. Tap each case to expand.
The founder had been running the same two static ads for 7 months. Frequency was at 4.8. Every new campaign died in the learning phase — budget split across 6 ad sets, none of them getting enough data. We consolidated into one campaign, tested 9 UGC hooks in two weeks. Hook #6 — a 22-second video of someone describing joint pain while hiking — broke through. Ran profitably for 11 weeks before fatigue.
Came to us convinced she needed to triple her budget. The actual problem: 0.7% CVR on a product with 4.8 stars and 340 reviews. The ads were decent — the page was losing the sale. We didn't touch the budget. Found three friction points in the product page, sent CRO recommendations to her developer, relaunched with the same spend. CVR moved to 2.4%. Then we scaled.
Every time they pushed past $8K, ROAS collapsed. Audience saturation was the assumption. It wasn't — creative fatigue hit at the same threshold every time. The entire account ran on three videos filmed in 2022. We introduced a weekly refresh system: two new UGC angles per week, each tested at $30/day. Winners promoted. In 8 weeks, 14 active creatives in rotation. Scaling past $20K stopped being a ceiling.
The previous agency had set up Traffic campaigns optimized for link clicks. Meta was sending visitors with zero purchase intent — 14 months of data completely useless for conversion optimization. We rebuilt with Sales objective, consolidated to one campaign, and let it run through the learning phase without touching it. Week 5: algorithm had enough signal. ROAS crossed 2.5× and held.
We take on a small number of new brands each quarter. Not to grow a roster — to protect the attention each client gets. If you have a product worth scaling, we want to hear about it.
Start with a free audit →No handoffs to account managers. The person you speak to in the first call is the same person building your campaigns every week.
We prove the direction before asking for the full retainer. No signal in 30 days — you owe nothing more.
We document everything. Published as a case study if you want. Between us if you don't.
Our structure aligns incentives — the better we perform for you, the more we earn together.
✦ Base retainers shown. Performance fees scale with ad spend and results. Full structure reviewed on discovery call. Prices in USD.
We work exclusively with direct-to-consumer brands in high-margin categories where paid media creates compounding advantage.
High AOV, subscription economics, massive paid media leverage. We know the compliance nuances and creative angles that convert.
High-spend verticalVisually-driven, emotionally-charged decisions. UGC and transformation creative consistently yields 3–5× ROAS.
UGC-first resultsRecession-proof. Emotionally-driven. Repeat-purchase native. High LTV makes the scaling economics exceptionally favorable.
High LTV categoryGift-friendly, shareable, high-intent. Strong performance on Meta Shopping and Google PMax with the right creative system.
High CVR verticalParents make fast, emotional decisions. Safety-focused creative with authentic social proof drives some of the highest CVRs we've seen.
Emotional buyerAspirational identity purchases. Community-driven, video-first. New launches can scale from zero to six figures in weeks.
Video-firstWe don't profit unless you profit. That is not a marketing line — it is how our entire pricing architecture is built.
Month-to-month after the initial 90-day period. Stay because results compound, not because a contract holds you.
Ad accounts, creatives, data, playbooks — entirely yours from day one. We build your asset. Not ours.
First month at $500 flat. If we don't demonstrate clear signal in 30 days, you pay nothing more.
We review your campaigns and deliver a precise breakdown of what's working, what isn't, and exactly what we would change. Delivered in 48 hours.